Digital investing & advice

Our low-cost robo advisor solutions let you get invested to help meet your goals—whether you're looking for simple, digital-only investing or a more personalized hybrid robo investing service with a human touch.

Compare our robo advisor and hybrid solution with coaching

Fidelity Go?

Our affordable robo advisor

Who it's for

Investors who want a digital investing solution and the benefits of professional money management


What you get

  • A digital experience to help you pursue a single financial goal
  • An investment strategy recommendation that aligns to your goal
  • Professional investment management by a team that works to keep your investment strategy on track

How it works

Answer a few questions online, then we’ll suggest an investment strategy and manage your money to the strategy you select, making adjustments as needed to keep you on track.


General eligibility

$0 to open an account; once your account reaches $10, we'll start investing


Gross advisory fee

0.35%

Fidelity? Personalized Planning & Advice

Our affordable hybrid robo advisor with coaching

Who it's for

Investors who want the benefits of digital investment management and planning with advisors when needed*


What you get

  • Digitally led personalized planning for multiple goals, helping to bring your financial picture into focus
  • Personal, ongoing digital advice and tools to help you identify and take your next best action
  • Access to a team of advisors to review your financial plan, plus 1-on-1 coaching on a variety of financial topics

How it works

Answer a few questions online, then we'll suggest an investment strategy and manage your money to that strategy. You'll also get access to online tools and a personalized financial roadmap to help you toward your financial goals.


General eligibility

$25,000 total minimum investment across all accounts enrolled in the service


Gross advisory fee

0.50%

Wealth Management

Through Fidelity? Wealth Services

Looking for a more hands-on approach? Work with a dedicated advisor for clear recommendations designed to help you grow and protect your wealth.

Ready to get started?

Questions?
800-343-3548