Make real progress on your financial goals

Fidelity? Personalized Planning & Advice is our hybrid robo advisor that combines a professionally managed account with financial coaching to help you get closer to retirement or other savings goals.

Start saving for what matters most to you

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We'll recommend an investment strategy for your retirement account (like an IRA) that's in line with your goals. Plus, you'll be able to schedule 1-on-1 discussions with our advisors to review progress and future savings milestones to aim for.

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Are you saving for something like a house, car, or wedding? We'll work together during 1-on-1 coaching calls to help you create a budget that fits your lifestyle, and invest using your Fidelity? Personalized Planning & Advice account so you can work toward making that big purchase.

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Even if you don't have specific savings goals, you can still start investing with a Fidelity? Personalized Planning & Advice account. After learning a little more about you, we'll suggest an investment strategy and provide 1-on-1 financial coaching to help you plan for the future.

What's included with your account

Professional investment management

We'll suggest a strategy for your retirement, or other savings goals, and manage your investments. Along the way, we'll make adjustments to keep your strategy on track.

1-on-1 financial coaching

Our team of advisors will help you evaluate your financial picture and provide advice on coaching calls when you need it.
Learn more about coaching

Straightforward next steps

You'll have access to digital planning tools and resources to help you track the status of your investments and learn about next steps to help make progress toward your goals.

Questions? Ask for "Planning"


Estimate of $10.42/mo is based on an account balance of $25,000 and our 0.50% gross advisory fee. Total costs will vary with account balance, and estimates are based on the assumption that you will fund your account with cash and your account balance does not change for a year.

What is Fidelity's hybrid robo advisor?

It's a combination of a professionally managed investment strategy (example pictured here) that's created, monitored, and automatically rebalanced based on your goals; personalized 1-on-1 financial guidance from a team of advisors; and online planning tools to help you track your progress and make smart choices for the future.


How to get started

Create a profile

Tell us about yourself and what you're saving for. It'll take about 5 minutes.

Get a free proposal

Review your no-commitment investment strategy proposal.

Accept and open

Accept our proposal, then open and fund your account. Congrats, you're officially enrolled!

Stay on track

We'll make the necessary adjustments and be there for you when you need us.

Ready to get started?

It'll take about 5 minutes.

Ask for "Planning"